cover story - december 2014
Holiday Lights Festival brightens downtown
DOWNTOWN MILWAUKEE will beam brightly through Dec. 28 as part of the 16th Annual Milwaukee Holiday Lights Festival. The award-winning six-week festival features hundreds of events, 500,000 lights and a convenient Jingle Bus tour that connects visitors to all the brilliant displays.
“The Milwaukee Holiday Lights Festival conveniently packages all of downtown’s activities and events to help make the season a joyful one for all of our guests,” said Beth Weirick, CEO of Milwaukee Downtown, Business Improvement District #21, the organization responsible for coordinating the annual event. “Downtown’s light displays and plethora of lively events are sure to get families into the holiday spirit.”
Each season, the Milwaukee Holiday Lights Festival decorates three Milwaukee County parks with larger-than-life animated sculptures. For additional information on the Milwaukee Holiday Lights Festival, call 414-220-4700 or visit milwaukeeholidaylights.com.
Cathedral Square Park
Cocoa with the Clauses
Kids can share their wish lists while parents snap a keepsake photo. Free hot cocoa and cookies are part of the holiday fun, as well as free face painting, games and roving holiday characters. Meal deals just for kids also will be offered by neighboring restaurants. While Cocoa with the Clauses is free, a nonperishable food donation for Feeding America Eastern Wisconsin is encouraged. The event is presented by Madison Medical Affiliates.
Pere Marquette Park
Sure to satisfy any sweet tooth, visitors travel to an almost-edible wonderland filled with gingerbread men and candy canes. All can feast their eyes on sugary sculptures and a special gingerbread house!
Zeidler Union Square
Kids of all ages will enjoy a stroll through twinkling sculptures of Jack and Jill Frost while they celebrate in the company of friends. Snow people juggle, skate and ski their way to outdoor fun.
Wisconsin Avenue chandeliers
Ride the Jingle Bus for great views
The Jingle Bus operates 6-9 p.m., Thursdays through Sundays, through Dec. 28. Rides begin at The Shops of Grand Avenue’s Center Court, 275 W. Wisconsin Ave., where the Festival Warming House is located. Tickets are sold on a first-come, first-served basis each night beginning at 5:30 p.m. Passengers also receive a $3 parking voucher at The Shops of Grand Avenue’s attached structure with their Jingle Bus ticket purchase. The voucher is valid until 10 p.m. on the night the tour is taken. Please note that the Jingle Bus will not operate on Christmas Day.
About Milwaukee Downtown, BID #21
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