Mexican Fiesta

Be part of the tradition, Aug. 23-25

Mexican Fiesta brings the sounds, culture and tastes of Mexico to Milwaukee’s lakefront Henry W. Maier Festival Park (Summerfest grounds).

The festival offers entertainment, exhibits, contests, shopping, food and other attractions from noon to midnight all weekend.

Musical performances include top acts featuring mariachi, salsa, banda, bachata merengue, cumbia and morem, while the Rock en Español Stage brings contemporary sounds.



• Christian Nodal

• Banda Tierra Sagrada

• Alicia Villarreal

• Cardenales de Nuevo Leon

• Jose Angel Ledezma El Coyote

• La Mafia

• Los Invasores de Nuevo Leon

• Alexis & Fido

• La Tropa Vallenata

• Leandro Rios

• Los Terricolas

• Elida Reyna y Avante

• Juan Valentin

• Jay Perez and the Band

• Stefani Montiel

• Mariachi Acero De Las Vegas

• Conjunto Mi Gusto

• Mariachi Los Nietos

• Louie Marinez y Myzterio

and more.




     A Mariachi extravaganza features three bands daily. The dance traditions of Mexico are showcased by several dance companies.

     This year learn more about the Mayan civilization through the Pyramid of Chichén Itzá show, and be amazed by one of the Seven Wonders of the World.

     There is a Festival de Muertos (Festival of the Dead) exhibition daily, Catrinas (Grand Lady of Death) Contest and a Dia de los Muertos Parade on Friday at 8pm.

    Tequila tasting and Tequila VIP Bar, mojitos, Sangria Lounge and wine bar are in the Harley-Davidson stage area, while margaritas can be found in the Sports Area.

     Don’t miss the mouth watering Pan de Feria – traditional festival bread baked fresh every day by master bakers, while vendors offer Mexican and Latin American cuisine. Visit the Cultural Pavilion to see handmade crafts, folkloric dancers, music and craft workshops. More than 150 artisans from Mexico and other Latin American countries display their arts and crafts. This year's guest of Honor is the State of Oaxaca. Don't miss the Bronze Living Statues at the Main Gate and Cultural Pavillion.

     The genealogy area focuses on The Immigration of Spaniards to Mexico and The Golden Age of Mexican Cinema.


     Crowds gather for the fun of Mexican Fiesta’s contests – Salsa/bachata, El Grito contest, jalapeno-eating  and traditional costume – as well as other exciting competitions. Fiesta custom car and motorcycle show is on Saturday, noon-6pm.

      On Sunday, Fiesta Run & Walk promotes diabetes and obesity awareness through a fun family event.

      Also Sunday, a lakefront procession at 10am is followed by Mass. Mass is free, but after Mass, promotions and gate ticket prices apply. The Flag of our Nation, Flags of Our Fathers’ Parade is held Sunday at 2pm, an effort by Mexican Fiesta, American GI Forum of Wisconsin and Wisconsin’s Latino Veterans.

     Those attending Mexican Fiesta are helping to support the scholarship program, Wisconsin Hispanic Scholarship Foundation (WHSF). To date, WHSF has provided more than $1,350,000 in college scholarships.


Hours are noon to midnight. Admission to Mexican Fiesta is $17 at the gate, children eight years and under are free with adult.  SUNDAY ONLY from noon-2pm $11. A variety of special admission promotions are available at