Museum of Wisconsin Art Opens three exhibitions this month

Innovative membership encourages return visits

April 2018

While April marks the opening of several exhibitions at the Museum of Wisconsin Art (MOWA), the museum’s “everyone’s a member” philosophy supports visits throughout the year.

 First-time visitors to the museum pay a low-cost admission fee—as little as $12—and receive a free annual membership. The membership includes unlimited MOWA access, entrance to opening parties, and 175+ free-for-member programs each year.

     At the Spring Exhibitions Opening Party on Saturday, April 14, from 2-5pm, participants can meet Trek designers and the artists from the spring exhibitions. Those arriving at the beginning of the party can explore printmaking with bike tires, as well as enjoy live music, light bites and a cash bar.


     Joy Ride: Designing Trek, April 14-Aug. 5, highlights the Waterloo-based company’s dedication to superior craftsmanship and innovation over the last 40 years. From an original steel 1976 road bike to many of the seventeen categories of bicycle produced today, Joy Ride traces the history and evolution of this global leader in bicycle design, acknowledging not just the diversity of people who ride, but the drive for performance and cutting-edge innovation.


About MOWA


The Museum of Wisconsin Art (MOWA) explores the art and culture of Wisconsin. Founded in 1961, MOWA is a top museum of regional art in the U.S., with over 5,000 works of contemporary and historic art by more than 350 artists.

     The museum houses five permanent collection galleries and four temporary exhibition spaces, as well as classrooms, visible art storage, a shop and a large atrium for public events. Through rotating exhibitions and educational programs, MOWA fosters an innovative forum and provides access to the visual arts of Wisconsin for all.

     In 2013, MOWA opened a 32,000-square-foot facility in downtown West Bend. The building, the first museum commissioned by acclaimed architect Jim Shields of HGA, is situated along the east bank of the Milwaukee River on a triangular plot of land that inspired the facility's modern wedge shape.

   Starting in May, MOWA's green spaces will transform into a spectacularly landscaped cultural campus, creating a must-see destination in the heart of downtown West Bend. The plan calls for an open field for activities and festivals, 850 quaking aspen trees, 1,200 hydrangeas, outdoor sculptures, and interconnected walkways. (See rendering above.)

     The campus will encourage a variety of leisure, recreational, and creative activities from kite flying and biking to music making and just hanging out.

activities for all ages

Each week offers drop-in artmaking for all ages during Studio Saturdays, Express Talks, opportunities to meet artists in the galleries and more. There’s always something new happening at MOWA. Visitors can check the website to view upcoming events, summer camps and exhibition activities. There also is a community collaboration “summer of cycling” in association with Joy Ride: Designing Trek.