Who we are what we do


KEY Milwaukee


Find out the best locations to eat, shop, and play at KEY Milwaukee. We are the only tourism guide you need, whether you are visiting Milwaukee for the first time or simply looking for new attractions to explore. We carefully organize all of the information you need, making it easy to navigate our website. You can quickly discover great destinations, plan a romantic evening or a fun night out, or a family outing.


All the info you need


If you are looking for Milwaukee tourist attractions, browse our website to discover museums, tours, landmarks, parks, side trips and much more. Discover all that awaits you in our exciting city.


Whether you need to book a hotel or make dinner reservations, KEY Milwaukee has all of the information you need. Our tourism website enhances and updates our monthly print guide that is distributed to guests at every hotel in Metro Milwaukee visitor centers and major corporations. All elements of KEY Milwaukee – print issues, digital/mobile versions and KeyMilwaukee.com – are freel. Our extremely popular Keyzine e-mail newsletter, providing breaking news and a chance to win tickets to special events, theatre performances, sporting events and restaurant gift certificates, also is free to all. A subscription link is on our home page.


Partners throughout US


KEY Milwaukee is a leading member of Key Magazines, Inc., the country’s oldest network of independently owned tourism programs. KEY Milwaukee is owned and operated by long-time residents of Metro Milwaukee, like our sister programs in New York, Boston, Chicago, Cincinnati, Dallas, Fort Worth, Houston, Memphis, Nashville, Oklahoma City, Tulsa, Palm Springs and Carmel-Monterey. Recently, Key Magazines recently extended its reach overseas with the addition of Key Ghana, serving tourism in that West African nation.